Why only extra virgin?
Because its the only grade of olive oil that speaks. It expresses its olive variety and the age of the trees. The ground underneath and its irrigation. It provides clues about harvesting techniques, and the care of the olives before milling. You can detect the millers dedication and artistry, faint notes touching on the land, its region, the country of origin and the centuries of tradition and know-how behind this famed oil.
In order to protect the integrity of Extra Virgin Olive Oil, a product integral to Italian culture, strict controls and regulations were implemented by the EU in 2009. All labels now must clearly indicate the location of production, where the olives were harvested from and a “best before” date. While these laws are not binding outside the EU, all of the Olive Oil Merchant products adhere strictly to these regulations providing Canadians too with the "Made in Italy" guarantee.
“The olive tree is surely the richest gift of heaven”
We believe that no miracle food or fad diet will change your life, take centimeters off your waist line or add years to your life expectancy. The TRUTH is that the Mediterranean way of eating, which is a diet rich in fruits, vegetables, legumes and monounsaturated fats like Extra Virgin Olive Oil, is scientifically proven to be good for your heart, your mind and your soul.
We believe that whether you live in Yaletown or the Yukon, Port Coquitlam or Port Hardy, Richmond or Red Deer, all Canadians should have access to high quality, pure and authentic specialty foods at fair prices. Our products are carefully chosen and all must meet our requirements of 100% Italian, 100% Extra Virgin, no exceptions. The majority come from small family run businesses much like our own.
We believe that once you try pure Extra Virgin Olive Oil from Sicily or risotto rice from Piedmont or real Balsamic from Emilia Romagna, you too will be a believer.